There are lots of different farm lease options out there, but what's best for you and your farm? Download our comprehensive flyer to discover the different types of leasing solutions. For a more personalized approach, fill out the form below and discuss your current leasing situation with a Hertz Farmland Professional.
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Real Estate: Frequently Asked Questions
Questions About Selling Farmland with Hertz:
It depends! There are many factors that can influence land sales and the overall market for farmland real estate. Some of these factors include:
- Commodity Markets
- Interest Rates
- Land Sale Volume – Locally and Market wide
- Location
- Type of Property
- Size of Property
At Hertz we stay on top of all these factors, which enable us to give you and your property the best localized and personalized recommendations. If you’re interested in exploring a sale, please call Hertz at 800-593-5263 or you can fill out our online form and we’ll have someone personally reach out to you.
The best sale method for your farm depends on your goals, timeline, market conditions, and personal preferences. Auctions—whether public, hybrid, or fully virtual—create a competitive bidding environment with a defined sale date and set terms. Brokerage listings offer more privacy, flexibility, and control over the buyer. Sealed bid sales provide a more discrete, controlled process while still encouraging competition and aggressive bidding.
Because every farm and farmland owner is unique, the right strategy varies. Factors like soil quality, location, buyer demand, and your specific objectives all play a role. That’s why the smartest step is to talk with a professional farmland real estate agent . An experienced agent who knows your local market and has the right tools—like targeted marketing and industry reach—can help you evaluate your options, and guide you to the method that will deliver the best results.
We offer several different service products relating to land valuation. The right one depends on your needs. As part of our research for preparing personalized sale recommendations, our team regularly conducts a detailed analysis based on soil quality, market demand, comparable sales, and local trends that will provide a clear range of value and pricing strategy.
As for standalone value reports, we also offer detailed Broker Price Opinions (BPO) for a fee, and the most robust valuation reports available, Certified Appraisals for a fee. Call or inquire for additional details.
We handle much of the preparation and collection of relevant data, including aerial photos, soil maps, tile maps, fertility information, and legal documents. However, it's often helpful to gather any past records, production history, surveys, or lease agreements you have.
We provide transparent, competitive fees that vary based on the sale method and services provided. You'll receive a full estimate up front in your personalized written recommendations—no surprises.
Absolutely! We regularly work with estate representatives, trustees, and attorneys to ensure the process is fair, well-documented, and handled with care.
Questions About Buying Farmland with Hertz:
It depends! Similar to selling a farm, the same factors that influence selling land, can have a reverse influence on the land buying environment. Having said that, buyers should evaluate each purchase opportunity based on their specific goals, the merits of the farm, and the larger market factors, including:
- Commodity Markets
- Interest Rates
- Land Sale Volume – Locally and Market wide
- Location
- Type of Property
- Size of Property
At Hertz we stay on top of all these factors, which enable us to give you the best localized and personalized advice on land investing.
For buyers looking to acquire a specific amount of land, either related to a 1031 tax-deferred exchange or simply in the strategic deployment of capital, we do offer comprehensive acquisition services.
If you’re interested in buying farmland or our acquisition services, please call Hertz at 800-593-5263 or you can fill out our online form and we’ll have someone personally reach out to you.
There are a couple ways you can find land for sale in your target area. First, you can connect with a farmland real estate agent. Second, you can join our weekly real estate email.
Get in touch with an agriculture real estate agent. If you’re a buyer, having a farmland real estate agent that watches the market regularly is an especially effective way to make sure you are always aware of farms for sale in your target area. Agents often get a ‘behind the scenes’ look and are able to learn about properties before they hit the market. This can give you a competitive advantage in some instances, and having a Hertz real estate agent on your side is definitely worth it!
Join our weekly real estate email! Every week we send out an email with all of our upcoming auctions, one-chance sealed bid sales, and new listings. Click here to subscribe.
Questions About Auctions and Specialty Services:
A hybrid auction allows buyers to participate either in person or online, giving your property maximum exposure and flexibility. It's a popular choice for sellers who want strong competition and wide reach.
A fully virtual online auction is another public auction sale method, only instead of a physical gathering at a banquet hall or hotel ballroom, the sale occurs 100% through our virtual auction platform. Interested buyers will request a bid packet during the marketing period, and are required to submit their one highest and best bid by the noted deadline.
There are some distinct potential advantages that a fully virtual online auction can offer. For more information, talk to one of our farmland professionals.A One Chance Sealed Bid Sale (OCSBS) is a method of sale that Hertz has perfected and widely employed for many years.Essentially, we market a property with equal intensity to a public auction, and instead of the sale culminating in an auction event, an OCSBS concludes with a well-publicized bid deadline. Interested buyers will request a bid packet during the marketing period, and are required to submit their one highest and best bid by the noted deadline.
Among other common advantages, this method encourages aggressive bidding, while also allowing you, as a Seller, to make your decision in a more private and discrete manner.
Yes! We regularly assist with 1031 tax-deferred exchanges and can guide you through the timeline, rules, and reinvestment strategies to ensure compliance and long-term value.
General Questions About Hertz Real Estate Services:
We specialize in farmland. Our agents have deep agricultural knowledge, stay current on market trends, and use tools and strategies tailored to farmland and farmland owners. This isn’t just what we do—it’s who we are.
We have a strong presence across the entire Midwest, with offices scattered throughout Iowa, Illinois, Minnesota, and Nebraska. We have clients from all around the globe who own land in every corner of the Midwest. Our agents are local experts who understand the asset class, land values, the factors that influence land values, and buyer behavior.
Our sales fees are generally percent commission-based, and we custom-tailor our sales services to best meet your needs and the work that we will complete on your behalf.
Our acquisition work is often priced based on a flat-fee per acquired acre.
We believe each fee approach best aligns our rewards to match with our clients. There’s no one size fits all approach with our professional fees, as everything is customized to you and your property. For the vast majority of our projects, we will first talk with you about your needs, and your property, before completing a written proposal that will describe your options and any associated professional service fees. Typically, the initial consultation and proposal comes at no cost and with no obligation.
Still have questions? Let's Talk.
Every farm and landowner situation is unique. If you didn’t find the answer you’re looking for—or if you’re ready to explore how our trusted farmland professionals can work for you—we’re here to help.
Call Hertz at 800-593-5263 or click the button below to find a Hertz representative near you.
